{"id":226,"date":"2026-08-28T15:10:03","date_gmt":"2026-08-28T18:10:03","guid":{"rendered":"https:\/\/nesel.com.br\/front_page\/"},"modified":"2026-09-23T10:55:17","modified_gmt":"2026-09-23T13:55:17","slug":"pagina-inicial","status":"publish","type":"page","link":"https:\/\/nesel.com.br\/","title":{"rendered":"P\u00e1gina Inicial"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n<style>\n\/* =========================================================\n   NESEL \u2014 MAPA DE PRESEN\u00c7A\n   SVG + HTML + CSS\n   SEM GOOGLE MAPS \/ SEM API\n   ========================================================= *\/\n\n.nesel-map-section {\n    --blue: #0f4c5c;\n    --orange: #e36414;\n    --yellow: #ffb703;\n    --bg: #eaeaea;\n    --white: #ffffff;\n\n    width: 100%;\n    position: relative;\n    overflow: hidden;\n\n    padding: 70px 60px;\n\n    box-sizing: border-box;\n\n    background: var(--bg);\n\n    border-radius: 24px;\n}\n\n\n\/* =========================================================\n   CABE\u00c7ALHO\n   ========================================================= *\/\n\n.nesel-map-header {\n    position: relative;\n    z-index: 10;\n\n    max-width: 650px;\n\n    margin-bottom: 25px;\n}\n\n.nesel-map-tag {\n\n    display: inline-block;\n\n    padding: 7px 12px;\n\n    background: var(--yellow);\n\n    color: var(--blue);\n\n    border-radius: 50px;\n\n    font-family: Arial, sans-serif;\n\n    font-size: 11px;\n\n    font-weight: 700;\n\n    letter-spacing: 1.5px;\n\n    text-transform: uppercase;\n}\n\n\n.nesel-map-title {\n\n    margin: 18px 0 12px;\n\n    color: var(--blue);\n\n    font-family: Arial, sans-serif;\n\n    font-size: clamp(36px, 5vw, 62px);\n\n    line-height: .95;\n\n    letter-spacing: -3px;\n\n    font-weight: 700;\n}\n\n\n.nesel-map-description {\n\n    max-width: 540px;\n\n    margin: 0;\n\n    color: #555;\n\n    font-family: Arial, sans-serif;\n\n    font-size: 16px;\n\n    line-height: 1.6;\n}\n\n\n\/* =========================================================\n   \u00c1REA DO MAPA\n   ========================================================= *\/\n\n.nesel-map-stage {\n\n    position: relative;\n\n    width: 100%;\n\n    max-width: 1100px;\n\n    height: 650px;\n\n    margin: 0 auto;\n}\n\n\n\/* =========================================================\n   SVG\n   ========================================================= *\/\n\n.nesel-brazil-svg {\n\n    position: absolute;\n\n    width: min(650px, 70%);\n\n    height: auto;\n\n    left: 50%;\n\n    top: 48%;\n\n    transform: translate(-50%, -50%);\n\n    overflow: visible;\n}\n\n\n\/*\n   Silhueta do Brasil.\n\n   A forma \u00e9 propositalmente limpa e editorial,\n   para funcionar como elemento visual do site,\n   e n\u00e3o como mapa de navega\u00e7\u00e3o.\n*\/\n\n.nesel-brazil {\n\n    fill: #d4d7d8;\n\n    stroke: #ffffff;\n\n    stroke-width: 2;\n\n    stroke-linejoin: round;\n\n    filter:\n      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var(--orange);\n\n    border: 4px solid var(--white);\n\n    box-shadow:\n        0 0 0 2px var(--orange),\n        0 8px 20px rgba(0,0,0,.18);\n\n    cursor: pointer;\n\n    transition:\n        transform .3s ease,\n        box-shadow .3s ease;\n}\n\n\n.nesel-city::after {\n\n    content: \"\";\n\n    position: absolute;\n\n    width: 20px;\n\n    height: 20px;\n\n    left: -4px;\n\n    top: -4px;\n\n    border:\n\n        2px solid\n\n        var(--orange);\n\n    border-radius: 50%;\n\n    animation:\n        nesel-city-pulse\n        2.4s infinite;\n}\n\n\n@keyframes nesel-city-pulse {\n\n    0% {\n\n        transform: scale(1);\n\n        opacity: .7;\n\n    }\n\n    70% {\n\n        transform: scale(2.4);\n\n        opacity: 0;\n\n    }\n\n    100% {\n\n        transform: scale(2.4);\n\n        opacity: 0;\n\n    }\n\n}\n\n\n.nesel-city:hover {\n\n    transform: scale(1.35);\n\n    box-shadow:\n        0 0 0 3px var(--orange),\n        0 10px 30px rgba(0,0,0,.25);\n}\n\n\n\/* =========================================================\n   POSI\u00c7\u00d5ES\n   ========================================================= *\/\n\n.nesel-city-salvador {\n\n    left: 61%;\n\n    top: 39%;\n}\n\n\n.nesel-city-rio {\n\n    left: 53%;\n\n    top: 57%;\n}\n\n\n.nesel-city-sp {\n\n    left: 48%;\n\n    top: 62%;\n}\n\n\n\/* =========================================================\n   LABELS\n   ========================================================= *\/\n\n.nesel-city-name {\n\n    position: absolute;\n\n    left: 28px;\n\n    top: -9px;\n\n    white-space: nowrap;\n\n    padding: 8px 12px;\n\n    background: var(--white);\n\n    color: var(--blue);\n\n    border-radius: 7px;\n\n    font-family: Arial, sans-serif;\n\n    font-size: 12px;\n\n    font-weight: 700;\n\n    box-shadow:\n        0 8px 25px rgba(0,0,0,.1);\n\n    pointer-events: none;\n\n}\n\n\n\/* =========================================================\n   CARDS\n   ========================================================= *\/\n\n.nesel-cities {\n\n    position: absolute;\n\n    right: 20px;\n\n    bottom: 35px;\n\n    z-index: 30;\n\n    display: flex;\n\n    flex-direction: column;\n\n    gap: 9px;\n\n    width: 250px;\n}\n\n\n.nesel-city-card {\n\n    display: flex;\n\n    align-items: center;\n\n    gap: 12px;\n\n    padding: 14px 16px;\n\n    background: rgba(255,255,255,.95);\n\n    border-radius: 12px;\n\n    box-shadow:\n        0 8px 25px rgba(0,0,0,.08);\n\n    font-family: Arial, sans-serif;\n\n    transition:\n        transform .3s ease,\n        box-shadow .3s ease;\n}\n\n\n.nesel-city-card:hover {\n\n    transform: translateX(-5px);\n\n    box-shadow:\n        0 12px 30px rgba(0,0,0,.12);\n}\n\n\n.nesel-card-dot {\n\n    width: 9px;\n\n    height: 9px;\n\n    flex-shrink: 0;\n\n    border-radius: 50%;\n\n    background: var(--orange);\n}\n\n\n.nesel-card-name {\n\n    color: var(--blue);\n\n    font-size: 14px;\n\n    font-weight: 700;\n}\n\n\n.nesel-card-state {\n\n    display: block;\n\n    margin-top: 2px;\n\n    color: #777;\n\n    font-size: 11px;\n}\n\n\n\/* =========================================================\n   FRASE\n   ========================================================= *\/\n\n.nesel-map-message {\n\n    position: absolute;\n\n    left: 20px;\n\n    bottom: 40px;\n\n    max-width: 270px;\n\n    color: var(--blue);\n\n    font-family: Arial, sans-serif;\n\n    font-size: 14px;\n\n    line-height: 1.5;\n}\n\n\n.nesel-map-message strong {\n\n    font-size: 17px;\n\n}\n\n\n\/* =========================================================\n   RESPONSIVO\n   ========================================================= *\/\n\n@media (max-width: 900px) {\n\n    .nesel-map-section {\n\n        padding: 50px 30px;\n\n    }\n\n\n    .nesel-map-stage {\n\n        height: 600px;\n\n    }\n\n\n    .nesel-brazil-svg {\n\n        width: 85%;\n\n    }\n\n\n    .nesel-cities {\n\n        right: 0;\n\n        bottom: 20px;\n\n    }\n\n\n    .nesel-map-message {\n\n        left: 0;\n\n        bottom: 25px;\n\n    }\n\n}\n\n\n@media (max-width: 650px) {\n\n    .nesel-map-section {\n\n        padding: 35px 20px;\n\n        border-radius: 18px;\n\n    }\n\n\n    .nesel-map-title {\n\n        font-size: 38px;\n\n        letter-spacing: -2px;\n\n    }\n\n\n    .nesel-map-description {\n\n        font-size: 14px;\n\n    }\n\n\n    .nesel-map-stage {\n\n        height: 650px;\n\n    }\n\n\n    .nesel-brazil-svg {\n\n        width: 125%;\n\n        max-width: none;\n\n        left: 48%;\n\n        top: 44%;\n\n    }\n\n\n    .nesel-city-name {\n\n        font-size: 9px;\n\n        padding: 6px 8px;\n\n    }\n\n\n    .nesel-cities {\n\n        left: 0;\n\n        right: 0;\n\n        bottom: 10px;\n\n        width: 100%;\n\n        display: grid;\n\n        grid-template-columns: repeat(3, 1fr);\n\n        gap: 6px;\n\n    }\n\n\n    .nesel-city-card {\n\n        padding: 11px 8px;\n\n        gap: 6px;\n\n    }\n\n\n    .nesel-card-dot {\n\n        width: 7px;\n\n        height: 7px;\n\n    }\n\n\n    .nesel-card-name {\n\n        font-size: 10px;\n\n    }\n\n\n    .nesel-card-state {\n\n        font-size: 8px;\n\n    }\n\n\n    .nesel-map-message {\n\n        display: none;\n\n    }\n\n}\n\n\n@media (prefers-reduced-motion: reduce) {\n\n    .nesel-route,\n    .nesel-city::after {\n\n        animation: none;\n\n    }\n\n}\n<\/style>\n\n<section class=\"nesel-map-section\">\n\n\n    <!-- =====================================================\n         CABE\u00c7ALHO\n         ===================================================== -->\n\n    <div class=\"nesel-map-header\">\n\n        <span class=\"nesel-map-tag\">\n            Onde atuamos\n        <\/span>\n\n\n        <h2 class=\"nesel-map-title\">\n\n            Presen\u00e7a que<br>\n            atravessa cidades.\n\n        <\/h2>\n\n\n        <p class=\"nesel-map-description\">\n\n            Estrat\u00e9gia, comunica\u00e7\u00e3o e audiovisual para\n            marcas que precisam ser percebidas pelo\n            valor que entregam.\n\n        <\/p>\n\n    <\/div>\n\n\n\n    <!-- =====================================================\n         MAPA\n         ===================================================== -->\n\n    <div class=\"nesel-map-stage\">\n\n\n        <!-- =================================================\n             MAPA SVG DO BRASIL\n             ================================================= -->\n\n        <svg class=\"nesel-brazil-svg\" viewBox=\"0 0 600 700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Mapa do Brasil\">\n\n\n            <!-- =================================================\n                 SILHUETA\n                 ================================================= -->\n\n            <path class=\"nesel-brazil\" d=\"\n                M245 20\n                L290 35\n                L315 25\n                L345 48\n                L375 55\n                L390 80\n                L425 88\n                L440 115\n                L475 130\n                L490 160\n                L525 175\n                L535 210\n                L565 225\n                L550 255\n                L570 285\n                L550 315\n                L565 350\n                L540 375\n                L545 410\n                L520 435\n                L525 470\n                L495 480\n                L485 510\n                L455 520\n                L445 550\n                L410 545\n                L390 575\n                L350 565\n                L330 595\n                L295 580\n                L270 610\n                L235 595\n                L205 610\n                L180 585\n                L145 590\n                L125 560\n                L95 550\n                L105 515\n                L80 490\n                L95 460\n                L75 430\n                L95 400\n                L80 365\n                L105 340\n                L95 305\n                L120 280\n                L115 245\n                L145 225\n                L140 190\n                L170 175\n                L175 140\n                L205 125\n                L200 90\n                L230 75\n                L220 45\n                Z\n                \"><\/path>\n\n\n            <!-- =================================================\n                 LINHA SALVADOR \u2192 RIO\n                 ================================================= -->\n\n            <path class=\"nesel-route\" d=\"\n                M365 265\n                Q345 330 320 410\n                \"><\/path>\n\n\n            <!-- =================================================\n                 LINHA RIO \u2192 S\u00c3O PAULO\n                 ================================================= -->\n\n            <path class=\"nesel-route\" d=\"\n                M320 410\n                Q300 435 285 455\n                \"><\/path>\n\n        <\/svg>\n\n\n\n        <!-- =====================================================\n             SALVADOR\n             ===================================================== -->\n\n        <div class=\"nesel-city nesel-city-salvador\" aria-label=\"Salvador\">\n\n            <span class=\"nesel-city-name\">\n                Salvador\n            <\/span>\n\n        <\/div>\n\n\n\n        <!-- =====================================================\n             RIO\n             ===================================================== -->\n\n        <div class=\"nesel-city nesel-city-rio\" aria-label=\"Rio de Janeiro\">\n\n            <span class=\"nesel-city-name\">\n                Rio de Janeiro\n            <\/span>\n\n        <\/div>\n\n\n\n        <!-- =====================================================\n             S\u00c3O PAULO\n             ===================================================== -->\n\n        <div class=\"nesel-city nesel-city-sp\" aria-label=\"S\u00e3o Paulo\">\n\n            <span class=\"nesel-city-name\">\n                S\u00e3o Paulo\n            <\/span>\n\n        <\/div>\n\n\n\n        <!-- =====================================================\n             CARDS\n             ===================================================== -->\n\n        <div class=\"nesel-cities\">\n\n\n            <div class=\"nesel-city-card\">\n\n                <span class=\"nesel-card-dot\"><\/span>\n\n                <div>\n\n                    <span class=\"nesel-card-name\">\n                        Salvador\n                    <\/span>\n\n                    <span class=\"nesel-card-state\">\n                        Bahia\n                    <\/span>\n\n                <\/div>\n\n            <\/div>\n\n\n\n            <div class=\"nesel-city-card\">\n\n                <span class=\"nesel-card-dot\"><\/span>\n\n                <div>\n\n                    <span class=\"nesel-card-name\">\n                        Rio de Janeiro\n                    <\/span>\n\n                    <span class=\"nesel-card-state\">\n                        Rio de Janeiro\n                    <\/span>\n\n                <\/div>\n\n            <\/div>\n\n\n\n            <div class=\"nesel-city-card\">\n\n                <span class=\"nesel-card-dot\"><\/span>\n\n                <div>\n\n                    <span class=\"nesel-card-name\">\n                        S\u00e3o Paulo\n                    <\/span>\n\n                    <span class=\"nesel-card-state\">\n                        S\u00e3o Paulo\n                    <\/span>\n\n                <\/div>\n\n            <\/div>\n\n\n        <\/div>\n\n\n\n        <!-- =====================================================\n             FRASE\n             ===================================================== -->\n\n        <div class=\"nesel-map-message\">\n\n            <strong>\n                Com presen\u00e7a em 3 estados expandido para o todo Brasil.\n            <\/strong>\n\n            <br>\n\n            Uma opera\u00e7\u00e3o conectada a diferentes\n            mercados e possibilidades.\n\n        <\/div>\n\n\n    <\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Onde atuamos Presen\u00e7a que atravessa cidades. Estrat\u00e9gia, comunica\u00e7\u00e3o e audiovisual para marcas que precisam ser percebidas pelo valor que entregam. Salvador Rio de Janeiro S\u00e3o Paulo Salvador Bahia Rio de Janeiro Rio de Janeiro S\u00e3o Paulo S\u00e3o Paulo Com presen\u00e7a em 3 estados expandido para o todo Brasil. Uma opera\u00e7\u00e3o conectada a diferentes mercados e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"saved_in_kubio":true,"footnotes":""},"class_list":["post-226","page","type-page","status-publish","hentry"],"kubio_ai_page_context":{"short_desc":"","purpose":"general"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nesel<\/title>\n<meta name=\"description\" content=\"A Nesel une estrat\u00e9gia, branding e audiovisual para transformar marcas em refer\u00eancias e criar comunica\u00e7\u00e3o que gera valor para neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nesel.com.br\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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